Description

Amazon Leo is seeking a Localization Programme Manager to manage creative production and localization for Amazon Leo's full funnel marketing campaigns across international markets. You will coordinate creative development workflows across awareness, consideration, and conversion stages, manage agency relationships, and ensure timely delivery of high-quality, culturally adapted creative assets. You will manage day-to-day creative production operations with emphasis on driving localization workflows and ensuring brand consistency. You will coordinate with external agencies, internal teams, and localization partners to facilitate seamless creative production. This role reports to the Head of Brand Marketing and provides operational support for executing Amazon Leo's integrated brand and performance campaigns across B2C and B2B verticals.

Key job responsibilities
• Drive end-to-end localization workflows across international locales, managing translation processes, cultural adaptation, and locale-specific quality assurance
• Coordinate with stakeholders to facilitate feedback and sign-off on translated copy, ensuring cultural relevance and brand consistency
• Manage relationships with localization vendors and translation agencies, establishing clear processes for asset handoff, review cycles, and approval workflows
• Own work-back plans for localization, establishing production timelines that account for localization requirements across brand, mid-funnel, and performance creative
• Develop and maintain localization tracking systems, monitoring asset status across languages and locales, identifying bottlenecks, and proactively resolving issues
• Lead coordination between channels to ensure cohesive campaign creative across owned, earned, and paid media, maintaining consistent messaging across all funnel stages and locales
• Ensure creative assets meet locale-specific technical requirements, regulatory standards, and cultural sensitivities while maintaining global brand consistency
• Coordinate briefing sessions with translation agencies and production partners, ensuring understanding of campaign context, brand guidelines, tone of voice, and cultural nuances
• Manage quality assurance for localized assets, ensuring translations maintain brand voice, messaging accuracy, and creative intent
• Manage creative asset library and version control, ensuring teams have access to approved assets in all required languages and variations
• Identify opportunities to streamline and scale localization processes, developing repeatable frameworks across locales and campaigns


A day in the life
You'll review production dashboards tracking asset delivery across multiple campaigns, funnel stages, and international locales. You'll check localization status, assets in translation or awaiting approvals and resolve bottlenecks by coordinating with translation agencies and stakeholders. You'll facilitate briefing sessions with agencies, ensuring they understand localization scope, which locales need adaptation, cultural sensitivities, and how to structure assets for efficient translation. You'll manage the localization review process, coordinating with stakeholders like Legal and PR, tracking assets through review cycles, consolidating feedback, communicating revision requests, and ensuring final sign-offs. You'll troubleshoot localization challenges, translations that don't capture brand voice, cultural adaptation questions, or timeline conflicts between locales. You'll manage localization vendor relationships, conducting check-ins to review performance and discuss process improvements. You'll maintain the creative asset library with meticulous organization by campaign, funnel stage, locale, and language version. You'll balance multiple campaigns simultaneously across funnel stages and locales - managing competing deadlines, coordinating across time zones, and ensuring nothing falls through the cracks. Your organizational skills, attention to detail, and localization expertise ensure Amazon Leo's localization runs smoothly from awareness through conversion across all geographies.

About the team
We're a hands-on group who pride ourselves on flawless execution, strong agency relationships, efficient workflows, and delivering culturally-relevant creative at scale. The team works closely with Product Marketing, Campaign Managers, Brand Marketing, Performance Marketing, creative agencies, translation vendors, and localization partners to deliver creative assets that drive customers through the entire marketing funnel in their local language and cultural context. We're focused on operational excellence—streamlining localization workflows, improving asset management systems, and finding efficient ways to coordinate across locales, agencies, and campaign types. As Amazon Leo expands globally, we need programme managers who can handle complexity, manage multiple workstreams across funnel stages and locales, maintain high quality standards under tight deadlines, and drive localization excellence. This role offers the opportunity to work on high-profile campaigns spanning brand awareness through conversion, develop expertise in international creative production and localization, and grow your career in a fast-paced, innovative environment.

This position may require access to information, technology, or hardware that is subject to export control laws and regulations, including the Export Administration Regulations (EAR) and the International Traffic in Arms Regulations (ITAR). Employment in this position is contingent upon obtaining any required export licenses or other approvals from the United States government. As such, the successful candidate must be eligible to obtain any necessary export licenses or approvals based on their nationality, citizenship, and any other factors considered by the applicable export control regulations.