Description

Amazon is a company of builders who bring varying backgrounds, ideas, and points of view to inventing on behalf of our customers. We are pioneers who work at the intersection of technology and customer obsession—and there is no more exciting place to do that than on the Amazon Devices team.

Amazon Devices & Services is seeking a marketing leader to drive Alexa brand strategy across EU5 (UK, Germany, France, Italy, Spain) and MENA. This is an senior role with ownership of brand and marketing strategy across the Alexa and Echo portfolio, spanning advertising, co-marketing, social/influencer and measurement. The role leads a team of marketing managers and contractors across London, Munich and Milan, structured around three core disciplines: Brand & Country Marketing, Media & Measurement, and Social & Influencer.

You and your team will work closely with cross-functional partners across Amazon — including Product, Legal, PR, Channel Marketing, Lifecycle Engagement, Prime Marketing, Prime Video, and Amazon Music — to define, develop, and execute marketing strategies that drive awareness, consideration, and engagement with Alexa and Echo.


Key job responsibilities
- Lead and develop a team of marketing managers and contractors across multiple European locations
- Define and lead Alexa/Echo brand strategy across EU5 and MENA, including positioning the brand through the AI evolution represented by the launch of Alexa+
- Develop and execute integrated full-funnel marketing campaigns spanning advertising, co-marketing, and always-on brand activity
- Build and maintain cross-channel branding and messaging consistency across owned, earned, and paid touchpoints
- Lead EU5 and MENA media strategy, planning, and buying for Alexa/Echo campaigns across all channels
- Lead marketing measurement frameworks including marketing mix modelling (MMM), campaign ROI analysis, and effectiveness reporting