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Senior Data Analyst

BBC Media Action

BBC Media Action

IT, Data Science
London, UK · Edinburgh, UK · Cardiff, UK · Glasgow, UK · Birmingham, UK
Posted on Mar 23, 2026
Job Description
Job Requisition ID: 40283
Job Closing Date: 23/03/2026
Birmingham, GBR, B1 1AY
| Bristol, GBR, BS1 6BX
| Cardiff, GBR, CF10 1FT
| Edinburgh, GBR, EH99 1SP
| Glasgow, GBR, G511DA
| London, GBR, W1A 1AA
| Salford, GBR, M50 2QH

JOB DETAILS

JOB TITLE: Senior Product Analyst
JOB BAND: D
CONTRACT TYPE: Attachment / FTC - 12 months
DEPARTMENT: Product Analytics
LOCATION: Salford, London, Newcastle, Birmingham, Glasgow, Edinburgh, Cardiff, Bristol
PROPOSED SALARY RANGE: up to £59,500 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

PURPOSE OF THE ROLE
The BBC has been serving audiences online for a quarter of a century. Across key products including iPlayer, Sounds, Bitesize, BBC News and BBC Sport, we entertain, educate and inform audiences in their millions every day.
Behind the scenes, we are making the shift from broadcasting at our audiences to a service shaped by them and designed around their wants and needs. We are creating personalised products and services that bring the right content to the right people at the right times — a personalised BBC. It will be our greatest leap since iPlayer, and that’s why it is right at the top of our agenda.
Data is fundamental to our future and in Product Analytics we help shape that future. We work across all key BBC products meaning that our portfolio is as diverse as we are, giving us the opportunity to work with one of the broadest and most exciting datasets in the UK. We harness this data to understand the experiences and needs of our audiences, providing the data-driven insights that help Product Group create richer, more personalised experiences that our audiences love, keeping people coming back to the BBC time after time.
As a Senior Product Analyst, you will take ownership of delivering actionable insights within your area, working closely with teams across the business to support key strategic projects and day-to-day decision making. This is a chance to really make an impact. Through a combination of discovery work, in-depth analysis and reporting you will shape the future of our digital products right across the business, deepening our understanding of our audiences and offering essential insight on how to maximise the value we bring them.

WHY JOIN THE TEAM
You will work across all key BBC products, giving you the opportunity to work with one of the broadest and most exciting datasets in the UK. You will shape the future of our digital products, deepen our understanding of our audiences, and offer essential insight on how to maximise the value we bring them.

YOUR KEY RESPONSIBILITIES AND IMPACT
Working within the Product Analytics team you will:
• Build a clear understanding of our audiences’ experience and needs to guide product design and development
• Work closely with product managers, engineers and business analysts, championing data and taking the lead in understanding problem areas and working collaboratively on solutions
• Develop and mentor members of the wider team
• Support decision making across the Product Group by gaining a broad understanding of our Product portfolio and working flexibly to support business goals
• Build and maintain dashboards and reports to facilitate data-led decision making
• Support experimentation by working with product and engineering teams to set up and run experiments, and analyse and draw insight from the results
• Proactively look for opportunities to optimise audience experience and drive engagement
• Work to improve and shape our data analysis capabilities through automating data pipelines and working to understand and resolve any data issues
• Advocate for the value of data in driving effective decision making

YOUR SKILLS AND EXPERIENCE

Essential:
• Significant experience in an analytical role, preferably in digital products
• Proactive self-starter, focused on working strategically and for maximum value
• Advanced SQL skills, experience working with very large and complex datasets and working knowledge of how digital products use experimentation
• A focus on collaboration and thrives working as part of a cross-functional team, ability to mentor and develop others
• Excellent data visualisation skills and experience with tools such as Tableau


DESIRED
• Knowledge of R or Python
• Experience working with on-demand audio media products
• Familiarity with agile or other rapid application development methods
• Experience with Data Science & Machine Learning and an uderstanding of data pipelines and/or data modelling
• Experience with Optimizely integrations and tooling
• Excellent time management skills and the ability to prioritise effectively

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Contracts of Employment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

For any general queries, please contact: bbchr@bbc.co.uk

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Information at a Glance

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

Life at BBC

Here you will benefit from:
• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract.

Learn more about life at the BBC and our values in our candidate pack.

You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: reasonable.adjustments@bbc.co.uk