Yield Executive
BBC Media Action
This job is no longer accepting applications
See open jobs at BBC Media Action.See open jobs similar to "Yield Executive" Envestors.
London, UK
GBP 40k-45k / year
JOB DETAILS
JOB BAND: C
CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: BBC Studios
LOCATION: London, Television Centre - Hybrid
PROPOSED SALARY RANGE: £40,000 - £45,000 + London Weighting (£5,441), depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
WE ARE BBC STUDIOS
A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.
Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.
WHY JOIN THE TEAM
This role is part of BBC Studios, the BBC’s global content company that supports our mission of maximising the greatest commercial returns to the UK license payer by building BBC brands, audiences and reputation across the world.
The Advertising Product team sits within the Digital News and Streaming group and has ownership of all ad product decisions; sitting across formats, audience segmentation, demand partnerships and the technology needed to deliver ads effectively and efficiently. The team works closely with our UX, design, content and commercial teams as well as technical delivery units to ensure we have best in class, premium ad products delivering for our customers across the Globe.
This is an exciting opportunity to join a skilled and growing team that is delivering premium ad experiences for our users whilst aiding the delivery of revenue growth to our overall business.
We are looking for a Yield executive to join the team to help shape and deliver our commercial partner management, reporting, analysis and yield.
The role will be pivotal in setting a path to accurate ad delivery to audiences across our media landscape, including web, app, video/audio variants. It will assist in developing our targeting capabilities and options, reporting, and analytics.
YOUR KEY RESPONSIBILITIES AND IMPACT :
- Design, execute and monitor our pricing floor strategy to minimise underselling of premium inventory.
- Conduct regular A/B testing on floor prices across our global properties.
- Analysis of Open Market vs Private Marketplace performance – moving inventory between tiers to ensure the highest possible eCPM
- Review past performance to ensure that Business metrics have been met and are on track to reach key business KPIs
- Looking at the macro picture of our bidders to optimise auction pressure
- Partner Management of our SSPs and DSPs
- Audit low-quality ads to protect the site’s brand integrity and maintain high engagement in our ad stack.
- Coordinate with other areas, including sales, programmatic, and operations
- Work with the Product and Sales team to provide guidance on pricing for programmatic and direct sales floor rates and support the sales team for business propositions on discounts and offers
- Responsible for weekly/monthly/quarterly reports to the business on yield tracking, and programmatic revenue tracking
YOUR SKILLS AND EXPERIENCE :
ESSENTIAL CRITERIA
• Ability to apply industry knowledge, market awareness, audience research and analytics insights to ad product strategy and planning.
• Extensive knowledge of the advertising eco-system
• Familiarity with a/b testing
• Ability to coordinate among multiple business, geographically dispersed stakeholders through an ongoing dialog to ensure product is aligned with business needs and activities.
• Experienced, diplomatic communicator, able to ensure tone and language ensures process, need, approach and outcomes are clearly understood.
• Agile and adaptable, able to work cross-functionally and internationally, with some travel needed.
• Experience of working on direct-to-consumer, digital media or news products an advantage.
NEXT STEPS
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.
#BBCSTUDIOS
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
This is your BBC
At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.
Life at BBC Studios
• A flexible 35-hour working week with 26 days annual leave (plus bank holidays) and the option to buy an extra five days.
• Defined pension (up to 10% employer contributions).
• Caring and parenting support, 24/7 remote GP access, life assurance and accident benefit.
• BBC Studios is a world leader in operating sustainably both on and off screen. Find out more about BBC Group’s science-based Net Zero targets here.
• Career development in a values-led purpose-driven culture.
Benefits may vary if you are joining on an FTC basis.
Learn more about life at the BBC and our values in our candidate pack.
You belong
We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.
We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
Find out more about diversity, inclusion and belonging in our strategy below.
Disability confident
We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: reasonable.adjustments@bbc.co.uk
This job is no longer accepting applications
See open jobs at BBC Media Action.See open jobs similar to "Yield Executive" Envestors.
