Product Marketing Manager, Education and Student AI Adoption

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
  
• Experience in managing cross-functional projects.
• Experience in Artificial Intelligence (AI).

Preferred qualifications:

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience in consulting and working with behavioural marketing data.
  
• Experience with marketing and sales operations, financial analytics, or other related investigative experience.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

The UK Brand and Reputation marketing team is responsible for managing campaigns and programs to demonstrate to key stakeholders and consumers the positive impact that Google has in the UK; ranging from campaigns, partnerships and research to drive AI adoption in key sectors of the workforce, to driving Gemini usage among students as the workforce of tomorrow.

As the Marketing Manager for Gemini for Students, you will lead the strategy and tactics to transform Gemini into the leading AI partner for UK students. Following a year of high-velocity acquisition, your mission is to continue this momentum, focusing on channels we know work, working through what we need to do to drive sustained usage and daily habit formation, especially against an entrenched participants.

In addition to driving acquisition campaigns, you’ll be expected to help drive a One Google ecosystem, integrating B2B university conversations with high-impact B2C consumer activation to win student mindshare.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Drive the marketing strategy to grow subscriptions and Daily Active Users (DAUs) through academic windows, including exam season and freshers week.
• Manage cross-functional and cross-product area partnership with Google for Education and Cloud to execute a unified plan.
• Shift focus from seasonal acquisition to daily habit formation by embedding Gemini into the student ecosystem via an incentivized ambassador program and Gemini academy skills training.
• Launch dedicated acquisition streams for apprentices and further-education students.