At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.
As a Field Marketing Professional: Field Activation, you partner with business units, functions, geos, and markets to provide IBMers the knowledge, information, and clear calls to action needed to work effectively and deliver business results. You play a crucial role in building IBMers' belief in and advocacy for the IBM brand. Your primary responsibilities will include: • Develop Marketing Strategies: Design and manage marketing initiatives to educate and engage IBMers, driving business outcomes and brand advocacy. • Collaborate with Stakeholders: Work closely with business units, functions, geos, and markets to understand their needs and develop targeted marketing programs. • Deliver Clear Communications: Provide clear calls to action and relevant information to IBMers, enabling them to work effectively and deliver business results. • Build Brand Advocacy: Foster a culture of brand advocacy among IBMers, promoting the IBM brand and values. • Optimize Marketing Programs: Continuously evaluate and refine marketing initiatives to ensure maximum impact and effectiveness.
• Marketing Strategy Development: Experience with designing and managing marketing initiatives to drive business outcomes and brand advocacy, including analyzing market trends and identifying opportunities for growth. • Cross-Functional Collaboration: Experience in working closely with various stakeholders, including business units, functions, geos, and markets to understand their needs and develop targeted marketing programs. • Effective Communication: Experience with providing clear calls to action and relevant information to diverse audiences, enabling them to work effectively and deliver business results. • Brand Advocacy Building: Experience in fostering a culture of brand advocacy among employees, promoting brand values and messaging through various marketing channels. • Marketing Program Optimization: Experience with continuously evaluating and refining marketing initiatives to ensure maximum impact and effectiveness, including analyzing metrics and making data-driven decisions.
• Data Analysis Skills: Experience with analyzing market trends and identifying opportunities for growth, including working with metrics and making data-driven decisions. • Digital Marketing Knowledge: Experience with various marketing channels, including understanding their effectiveness in promoting brand values and messaging. • Project Management Tools: Experience with managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines in a fast-paced environment.
