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12-Month University Placement (2026-27) Marketing Intern

IBM

IBM

Marketing & Communications
London, UK
GBP 25k-25k / year
Posted on Apr 2, 2026
Introduction

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your role and responsibilities

IMPORTANT: Please apply using the application form via https://ibm.box.com/s/6bqhxz8jwhfqbn5ko477sjvzy8d56m71 instead of your CV.

We are seeking interns to join a busy, innovative, and outcome‑focused Marketing team driving IBM’s digital and physical marketing‑led campaigns across the UK and Ireland. Based in our York Road office in London, you’ll collaborate with colleagues in the UK & Europe, blending creativity with analytics to deliver standout customer experiences and measure real business impact. This 12‑month placement is perfect for motivated, curious, tech‑savvy students who want real responsibility, real impact and real development, contributing to marketing projects and seeing how a global organisation operates.

What you’ll do

You’ll support the planning and execution of a broad range of marketing activities and events—both in‑person and, when appropriate, digital—while learning the tools and tactics top teams use to perform at scale. On any given week, you might be:

  • Assisting with the coordination and delivery of proprietary and third‑party events, providing on‑site support, and helping with post‑event follow‑ups.
  • Getting hands‑on with platforms like Rainfocus (event process hub), Seismic, and w3 publisher, and maintaining the online event calendar.
  • Analysing and tracking event and pipeline performance using online tools to access data; your Excel skills (including pivot tables) will be very helpful for turning data into insights.
  • Sharing weekly updates in the UKI Event Execution Management System and keeping our online event community hub current.
  • Scheduling team calls, organising content, and coordinating other IT resources to power IBM’s large events.
  • Taking responsibility for the marketing storeroom—upkeeping the online portal and booking system for marketing‑owned assets and managing shipments and returns.

Why this role matters

You’ll help shape customer experiences that resonate, while learning how to evaluate return on investment and demonstrate the success of marketing in supporting IBM’s business objectives. It’s a chance to build skills quickly, contribute to real outcomes, and see your work in action at high‑impact events.

What’s in it for you?

• Access online learning tools, training sessions, and development opportunities designed to help you grow.

• Be supported by two managers plus a network of Early Professionals and HR colleagues.

• Make connections across the business with leaders, interns and teams from every area of IBM

What you’ll bring

You communicate clearly—tailoring messages to your audience—and you’re organised, collaborative, and accountable. You’re proactive, comfortable troubleshooting, and you use your initiative to move work forward. You sweat the details and back your ideas with data. You have proven proficiency in Excel and PowerPoint, and you’re good with data—able to analyse and manipulate it to extract meaningful insights.

Two role pathways

Event Intern:

You’ll focus on event planning and execution for in‑person and digital experiences, provide on‑site support, manage event tools and calendars, and help drive post‑event actions that turn engagement into outcomes.

Field Marketing Intern:

You’ll support a broad range of field marketing activities, track pipeline and event performance, provide weekly system updates, manage the event community hub, and help lead other ITs in support of IBM’s large events—while overseeing our marketing asset operations.

Impact, learning, and collaboration

You’ll work with supportive teams, gain hands‑on experience with leading marketing and event tech, and see the tangible impact of your work—right from IBM’s York Road office in London.You'll also join our Early Professional Community - known for being supportive, social, and collaborative. Occasional travel may be required for events or projects.

Competitive Benefits

  • £25,000 salary
  • 25 days holiday + public holidays
  • IBM Rewards: discounts at major retailers
Required education
Pre-University Qualification
Required technical and professional expertise

This is an undergraduate position and as such, you should meet the following criteria:

  • Studying at a UK University
  • Completing an undergraduate degree and on track for a 2:1 (minimum)
  • Due to graduate in 2028 - you must return to university to complete your final year after placement.
  • Live within a commutable distance of your base location (London) as you will be required on site.
  • Eligible to work in the UK full time for the duration of your internship (no visa sponsorship available)

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.