Apptio - Sales Development Representative Manager EMEA

IBM

IBM

Sales & Business Development

London, UK

Posted on Apr 16, 2026
Introduction

The Apptio Enterprise Sales Development Organization is a curious, urgent and high-spirited group of senior Sales & Marketing Development professionals. We take pride in training our team to be great sales people. Their next job is selling to CIO’s of billion-dollar companies. Our passion is only matched by our conviction of what the Apptio portfolio can bring to World-class IT and Finance organizations. Focused on results, we are committed to continuously improve and adapt to the key needs of our customers. We win if our customers win.

Your role and responsibilities

You will need a strong knowledge of how to navigate through a sales process, consultative selling skills and ability to manage and focus in a complex and dynamic environment. You will communicate and build internal relationships with a diverse range of personnel including senior sales executives, product management, field marketing and sales engineering teams. You have experience leading, coaching and mentoring marketing development teams. You can step into this role, grow the team and grow with the organization.

Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise
  • Articulate and evangelize the vision and positioning of the company, our products and services, resulting in accelerated revenue growth while maintaining a customer/partner-centric mindset.
  • Onboard, retain and motivate the team to meet and exceed objectives; Provide career development and mentorship.
  • Execute business, sales and marketing plan for assigned region.
  • Accurately forecast based on expertise in qualification and sales process review.
  • Segment territory to best use resources to cover accounts.
  • Coach sales team to incorporate knowledge of Apptio’s solutions, the consumer, and key competitors into the sales process and use that knowledge to uncover customer needs and craft value-based solutions.
  • Collaborate successfully with Field Sales to optimize team selling productivity.
  • Provide value added market intelligence to the Sales, Product, and Customer Success teams.
  • Own prospecting activities into your account base.
  • Develop and execute on a strong prospecting plan of attack, including call scripts, audience segmentation and approach.
  • Deliver sales presentation when necessary.
  • Track all relevant qualification and lead management activity using SalesForce.com (including calls, prospect pipeline, account notes, etc.)
Preferred technical and professional experience
  • Confirmed methodology around Talent Management, specifically around hiring, enabling, enriching and retaining world-class sales and sales development talent. Also, track record of moving out non-performers.
  • Shown experience in implementing, managing and adjusting sales process and GTM strategies in a complex, enterprise environment.
  • Adept at data-driven business management.
  • Shown methodology around Salesforce Hygiene and management of a complex and diverse sales team.
  • A clear and concise plan on their career progression and goals.
  • Track record of selling complex applications to the CIO, CFO AND their underlings.

ABOUT BUSINESS UNIT

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.