J.P. Morgan Personal Investing - Marketing Strategy & Planning Manager

J.P. Morgan
J.P. Morgan

Marketing & Communications

London, UK

Posted on Jun 25, 2026

Role summary

As the Marketing Strategy & Planning Manager, you will work at the heart of our marketing function, partnering closely with the Marketing Director and broader stakeholders to ensure marketing initiatives and plans are coherent, insight-led, and aligned to our commercial objectives. You will own the planning process, bringing structure and clarity to how the team sets priorities, tracks progress, and makes decisions.

You will build and maintain a clear performance narrative across the marketing portfolio — translating data and analysis into executive-ready communications that enable confident investment decisions. This is a role for someone who combines strategic rigour with strong analytical instincts, and who can operate as a trusted partner to senior leadership in a fast-moving, regulated environment.

Job Responsibilities

  • Coordinate the development and delivery of the annual marketing plans, working with teams across marketing, product, commercial, strategy, and finance.

  • Partner with channel owners to translate business priorities into clear objectives, target audiences, channel strategies, and measurement plans.
  • Run the core marketing performance reporting cadence, consolidating inputs into concise, executive-ready updates with drivers, risks, and actions.

  • Diagnose performance using data and insight, turning analysis into prioritised recommendations for course-correction and investment focus.

  • Partner with strategy and research to build and maintain a high-quality view of market, consumer, and competitor insights to strengthen planning and creative strategy.

  • Respond to executive ad-hoc requests. This includes, presentation development, and business analysis, ensuring leadership has the insights and support needed to make informed decisions.

  • Drive continuous improvement by identifying bottlenecks and implementing simplification and standardisation across planning and reporting.

  • Maintain rigorous governance and documentation, balancing speed with control requirements in a regulated environment.

Required Qualifications, Capabilities and Skills

  • Experience in marketing strategy, planning, and performance management within a consumer-focused organisation.
  • Strong analytical capability with the ability to interpret data, identify key drivers, and convert analysis into decisions and actions.
  • Excellent written communication skills with a track record of producing clear, high-quality business documents and narratives.
  • Advanced PowerPoint and Excel skills with the ability to create crisp, executive-ready reports for senior stakeholders.
  • Strong stakeholder management and trust-building skills, comfortable operating in a matrixed organisation.
  • High standards of operational rigour, including process design, documentation discipline, and attention to detail.
  • Strong controls mindset and ability to operate effectively in a regulated financial services environment.

Preferred Qualifications, Capabilities and Skills

  • Background in strategy/consulting or a similar structured problem-solving environment.
  • Experience supporting senior leadership with ExCo-style narratives and materials.
  • Familiarity with UK financial services market dynamics and consumer behaviour.
  • SQL capability for querying databases and generating insights (nice to have).

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we’re setting our businesses, clients, customers and employees up for success.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships globally. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through our websites, mobile apps, and paid media channels based on what is best for the customer.
Excited by the opportunity to build innovative digital products and services in a start-up environment, backed by one of the leading financial service providers worldwide? Behind every investment is a person with ambitions, motivations, and values. While we know that every client is unique, they come to J.P. Morgan Personal Investing for the same reason: our straightforward and transparent approach to investing, and the trust that 150 years of J.P. Morgan heritage brings.
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