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Job Description Summary

Job Description

JOB TITLE: Senior Marketing Manager, Social Influencer Accelerator

SALARY: From £76,194

LOCATION(S): Edinburgh, Bristol, Chester or Halifax

HOURS: Full time

WORKING PATTERN: Hybrid, 40% (or two days) in an office site

About this opportunity

Are you ready to lead the development of best-in-class social and influencer marketing strategies across our iconic portfolio of brands – Lloyds, Halifax, Bank of Scotland, and Scottish Widows?

As Senior Marketing Manager for the Social & Influencer team, you’ll shape and deliver innovative social-first campaigns and influencer partnerships that drive engagement, brand affinity, and commercial impact. You’ll champion bold, disruptive thinking and creative excellence, making quick, informed decisions to ensure our social presence is market-leading and culturally relevant.

What you’ll be doing…!

• Lead Social & Influencer Strategy: Define and execute the social & influencer marketing strategy, ensuring alignment with brand objectives and full-funnel marketing plans.
• Ownership of Social BAU and Campaign Calendar: Lead the planning, development and delivery of best in class social content – defining how our brands show up in organic and boosted social channels. You’ll ensure the timely delivery of high-impact social-first moments and influencer activations, shaped by audience insights and cultural trends.
• Performance & Optimisation: Maintain a relentless focus on performance by overseeing social reporting, using analytics to optimise campaigns and scale successful approaches.
• Innovation & Experimentation: Drive innovation, testing new formats, platforms, and influencer models to stay ahead of industry trends.
• Stakeholder Collaboration: Build strong relationships with relevant Full Funnel partners, GCA, agencies, and influencer and platform partners (inc. TikTok, Meta, and YouTube).
• Thought Leadership: Act as a subject matter expert for social and influencer marketing, championing best practice and emerging trends across the business.
• Team Leadership: Inspire and develop a high-performing team, fostering a culture of creativity, collaboration, and continuous learning.

About us...

From building a truly sustainable business to creating a place where people love to work, we need colleagues who are up for the challenge of our bold ambitions. Who are excited to push boundaries and make change happen. Together, we can grow with purpose.

What you’ll need...!

• Leadership & Team Development: Validated ability to lead, mentor, and develop a high-performing social team. You'll be highly skilled at setting direction, motivating others, and fostering a collaborative, creative culture.
• Strategic Thinking: Proven ability to define and lead data-driven social strategies that turn brand vision into culturally relevant, high-performing campaigns.
• Platform Expertise: Deep understanding and experience of all major social platforms (Meta, TikTok, YouTube, X, Pinterest, LinkedIn), including algorithms, audience behaviours, emerging trends and best practices. Able to demonstrate success in identifying new opportunities and driving creative innovation across platforms.
• Influencer Management: Significant and validated experience in developing influencer strategy; identifying creators, briefing content, and assessing impact to ensure brand aligned, engaging, high quality content.
• Relationship Management: Ability to build and maintain strong relationships with platform partners, agencies, and influencers to unlock innovation and deliver best-in-class campaigns.
• Content & Creative Excellence: Strong editorial and visual judgement, with the ability to guide creative development and ensure content is high-quality, on-brand, and impactful.

About working for us...

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from under-represented groups.

We’re disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policiesOr

If you’re excited by the thought of becoming part of our team, get in touch. We’d love to hear from you.

We love seeing your applications! To make sure you don’t miss out, please apply as soon as possible as we may close the advert early

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.